Steve Wilhite, father of the Graphics Interchange Format, has ended the heated debate on how to pronounce “GIF.”
Wilhite, then working at CompuServe, debuted the file format in June 1987. He accepted a lifetime achievement award Tuesday at the Webby Awards for his creation.
Instead of giving a vocal acceptance speech, he flashed a GIF on the big screens:
“It’s pronounced JIF, not GIF,” read his acceptance speech, which adhered to the ceremony’s five-word speech limit.